Spot a typo on the Internet?

Well grab your boots and spurs! Saddle up the horses, write to your Congressman and raise hell! Or you could just leave a nasty comment!

Truthfully though, typos suck. When you're reading something, blatant tyops (heh) can smack your eyes and snap you back to consciousness. It's like being pinched in a dream or something.

But what about mind fart typos like confusing there and their or too and to or it's and its or you're and your?

Some of those mistakes drive people nuts! But really is it the end of the world?

Don't let typos hurt your project, bust your budget or hurt your credibility. Have a plan to get in front of those pestering bugs!

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4 types of credibility:

- Presumed credibility – general assumptions (e.g. a brand we’ve heard of is more credible, unknown brand less)
- Reputed credibility – third party reference (e.g. your wife said it’s good or your friends said service X sucks)
- Surface credibility – what we find on simple inspection (e.g. the website looks quality or “this seems confusing”)
- Earned credibility – personal experience (e.g. friendly customer service or text full of typos and factual errors)

Typos and other grammatical errors are an example of earned credibility. They are either immediately recognized and turn off readers, or they are subtle and slowly damage credibility throughout copy.

15 Famous Typos in First Editions

You really didn't think you were the only one two have typos, did you?

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