THE #SMARTHUSTLE #SMARTGRIND

TV INTERVIEW FOR WOMEN

ABOUT LISA CHARLENE WILLIAMS

From: Lisa Charlene Williams, CEO, Smart Hustle Agency, LP

RE: Nationwide Search For Female Founders, CEO's, Entrepreneurs & Business Owners To Be Talk Show Guests

THE #SMARTHUSTLE #SMARTGRIND FOR WOMEN

Turning Your Visibility Into Revenue​

TV APPEARANCE – THE OPPORTUNITY:

Calling ALL exceptional women - unusual; not typical, uncommon, out of the ordinary, rare, unprecedented, unusually good; outstanding. Calling ALL ‘Best Kept Secret’ women and calling all women who are ready to be Positioned to get Paid!

Are you tired of getting ready to get ready?

Are you tired of implementing marketing approaches and strategies that aren’t moving the needle in your business and want to access a #smarter hustle and #smarter grind to grow your business and garner new clients?

If you’re ready to win in life and business, succeed without having to compete, uplevel your status and influence in 2019 … keep reading.

Whether you are in a start, grow your scale season in your business ...

If you desire to convert customers and clients without having to sell yourself or convince them that you have the product or service to meet their need, this is for you.

• For a woman who is an entrepreneur, business owner, author speaker, consultant, coach, a nonprofit leader who is scaling and growing, this opportunity can enhance your momentum.

• For an entrepreneur, businesswoman, author, speaker, consultant, coach, a nonprofit leader that is in a launch or early start-up phase, you can build interest and buzz around you and your brand to catapult your start.

We have been growing the publicity piece of our agency and making connections with some powerful people in local media markets throughout the country. Some of those are producers of afternoon and morning talk shows that run on NBC and FOX affiliates and are working with us to feature our clients on their shows around the country.

They told me that if I could bring businesses with meaningful products & service, they'd be happy to put them on the show. So, we decided to make this opportunity available to female founders, entrepreneurs, business owners and CEO’s and a few good men and came up with a way to make sure the professionals we bring were better than good ... they'd be great! They would have to be engaging to interview, be confident on camera and show up ready to deliver.

We will use our in-depth knowledge of authority marketing and branding to help entrepreneurs and business owners not only get booked on a talk show but also leverage that TV appearance in a way that will make competition irrelevant. By the end of this process, you will have a celebrity-like status that stands apart from others in your industry, and you will be the obvious choice for your customers & prospects to do business with.

When your prospects see and feel your ‘fame,’ their identification with you lifts their personal sense of status. Your ‘fame’ gives them a strong emotional reason to choose you—and that supersedes any logical reason they would pick a competitor. This is the #SmartHustle #SmartGrind approach to business—success without having to compete and without working yourself to death.

Just as Barbara Corcoran parlayed herself into a celebrity broker you can too! https://www.youtube.com/watch?v=tVRB098SZVU

“Good PR – The Best Move I ever made!” –Barbara Corcoran

This invitation is for "Female" CEO's, Founders, speakers, entrepreneurs, consultants, coaches, licensed professionals, local business owners, real estate professionals, brick and mortar business owners, health & wellness professionals, and women with a message & mission who are ready to build an unmatchable personal brand are encouraged to apply for this very special opportunity.

This is not for everyone, but if you are interested, please keep reading.

Stop promoting yourself and start positioning yourself!

Remember … influence starts with an interview.

“If I only had two dollars left, I would spend one dollar on PR.”
—Bill Gates

If you have been or are currently challenged with any of these hurdles listed below, leveraging the media can quickly

eliminate them and position you with a stronger and more robust business profile.

Leveraging a TV appearance starts the process of plugging you into a better system, a system that helps you attract and convert customers and clients instead of hunting for them and convincing them that you are an expert.

What did your life and business look like this year? Were you hustling and grinding? Making money but working 50+ hours, how much of yourself has been left at the end of a day … at the end of a week?

Were you jet-setting to conferences and events, shuffling back and forth to networking meetings and talking to prospects one by one?
Imagine how much easier the decision to work with you becomes for prospects when your brand and business is presented celebrity-like in your industry.
After all, the bigger the stages and platforms, the more people you get to help, the bigger the impact you will make, and the more money you will bring in.

This media appearance becomes your calling card; it replaces you selling yourself and gives you just a bit of ‘celebrity.’

Many times, a single TV appearance (if leveraged the right way) is almost all you need.

People seeing you interviewed on TV is a strong enough emotional reason to choose you—and that supersedes any logical reason they would pick a competitor.

Leveraging a TV appearance is a #SmartHustle #SmartGrind to growing your business and enhancing your business profile.
Imagine the new relationships you can establish and the strategic partnerships that can develop establishing your brand in a way that puts you in a position of influence.

Ladies, you don’t have to work yourself to death! There is a smarter way to hustle and grind!

What is one new client worth to you? How many clients do you think you would attract with ease after your TV appearance and after being featured in national and recognized media outlets?

Ladies you don’t have to work yourself to death!

I wanna help you WIN in a big way!

A TV appearance can accomplish so much more than Facebook live, posting on social media and can greatly enhance the effectiveness of FB ads campaigns.

Credibility is the new Currency!

After all, the bigger the stages and platforms, the more people you get to help, the bigger the impact you will make, and the more money you will bring in.

​If You Are A Professional Selected To Participate ...

#### We Get You Booked As A Guest.

After a short conversation with you, I'll have everything I need to pitch you to the producer. Just sit back, relax and let us work for you. I will be able to identify if you would be a good candidate for the local TV appearance after our discovery call. I guarantee that you'll be accepted as a guest within 1 week of our call if I determine that you are TV ready, or we'll refund every penny of your investment immediately.

This rare opportunity will afford you your own TV segment on a televised talk show where you will be interviewed as the expert in your field. Additionally, your interview can be found on the local TV station’s website. After the interview, you will receive marketing collateral that we show you how to leverage on your website, share on social media and include in all of your own promotional materials.

#### We Prepare You For The Interview.

The producers gave us the formula for the best talk show interview and specifically what they like to hear from a guest. We are even allowed to submit the questions for our clients! So, shortly after being accepted, we will walk you through a simple exercise to find your best talking points that will resonate most with a TV audience while positioning you as exceptional at what you do so you will be regarded as an expert in your field.

Then we'll write the questions that we will submit to the host based on those best talking points. No surprises. You will know exactly what you will be asked and be confident you have the perfect answers before setting foot in the studio.

#### We Get You Camera Ready

You'll go from ‘no confidence’ to ‘I'm ready for my close up!’ You'll also work with me on polishing up your talking points so that you deliver the perfect interview.

You’ll be well prepared, so don't worry about messing up ... you are totally safe.

#SmartHustle & #SmartGrind

Success In Life & Business without Having to Compete and Without Working Yourself To Death!

#SHSG Media Day

We'll also show you ways to use the appearance to get your story, your passion, and your emotion in front of and in the hands of more prospects than ever before. Every piece of the puzzle is taken care of and wrapped in an exclusive #SmartHustle #SmartGrind positioning package, and your TV show appearance will forever be documented.

Every detail is taken care of for you—from being booked to pre-interview day to providing the media and marketing collateral you need to leverage your TV appearance.

You’ll have a TV show feature you can leverage to attract and convert customers/clients and a media asset that will up level your credibility in 2019.

Here is what you will receive:
• The procurement and booking of your tv show segment
• Media appearance coaching session to ensure your answers are short and convey your expertise and offering
• A TV show appearance on an affiliate network
• A consultation to develop and structure your talking points
• Questions submitted on your behalf
• A copy of your tv show appearance video
• A pre-interview consulting session the day before your appearance to walk through your talking points
• A group call to show you how to Turn Your Visibility into Revenue
• A professional media release published and syndicated to ABC, CBS, NBC & FOX affiliates about your talk show appearance
• A Media report of the online news outlets where your press release was picked up
• A social media graphic to share your feature

BONUSES for TV packages

secured by January 31, 2019:

- Interview on Business Innovators On-Demand Radio Show – Syndicated to Stitcher, Spreaker, Itunes, and more!

- A professionally written and published press release non syndicated announcing your interview on Business Innovators Radio

- :30 Video representing your business and service offering to be shown during your tv show appearance that can also be used in your marketing *Some TV station allow the video to be shown and some don't.

FREQUENTLY ASKED QUESTIONS

#### How will a talk show (that's not even in my city) help my business?

As Barbara Corcoran explained, like it or not, your customers need you to appear to be famous, and perception is reality for them. Their identification with you lifts their personal sense of status, so it doesn't matter where the show airs. The simple fact that you are “important enough to be on TV” takes you to the goal line in their eyes. Also, the sales or leads that can come from a TV appearance are not necessarily going to come from people sitting at home watching the show but from incorporating your appearance in your existing marketing and promotions.

But even outside of increased sales, this show can be your calling card to get on more talk shows, paid speaking engagements, magazine profiles, newspaper interviews and even become an expert contributor for your local TV news.

Think of this as the ‘safe first step.’ This is a rare and done-for-you opportunity where you are coached and taken by the hand every step of the way. Get this first one out of the way, and you'll be confident you can deliver on any show in the future.

#### What is your guarantee?

I guarantee that we will get you accepted as a guest within one week of your introductory interview with me. If for any reason the show does not book you, you'll get a full refund.

#### Who will be training us?

You will work with me to create your talking points and interview questions. I have learned from some Internet marketing pioneers such as Frank Kern, Jack Mize, & Brian Horn, who are the best in the business at finding the magic and then positioning business owners as celebrities in their market.

You will also be working with my PR director who is a 20+ year seasoned professional who has worked with hundreds of professionals preparing them for media appearances.

You will present as a polished and entertaining guest, fully prepared after your (day before the appearance) mock interview.

#### When will I be on TV?

If your segment is live it will be available on the TV station’s website two hours after it airs. If your segment is pre-recorded, you will have access to it within a week.

#### What will I be interviewed about?

You will work with us to determine what you want to accomplish with the interview; then we'll help you craft your talking points to accomplish that goal. From those talking points, we'll build your suggested questions for the host.

#### Will I get a copy of my appearance?

Yes. You will receive a broadcast quality copy of your appearance.

#### Can I use the video in my marketing?

Yes. We have received permission for all the participants to use the video and images in their marketing.

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By now I’m sure you see the tremendous value in this package and how it can open more doors for you and your business. You know that it would cost you a fortune in hours and frustration to try and do this on your own. The investment for the TV Show Appearances range from $1,997 to $2,997 depending on the market and other variables.

We have relationships with producers ALL around the country!

You can apply today, and if you qualify, we will book a time to talk specifics, and I'll answer any question you have at that point.

I look forward to seeing you on TV!

APPLY NOW

Price may vary depending on the city of the TV appearance

ABOUT LISA CHARLENE WILLIAMS

I'm Lisa Williams, and I have a mandate to help women win in life & business. I am on a mission to help 3,000 women become the Doyennes of their industry—a woman who is the most respected or prominent person in a particular field.

I am launching a new initiative (next month) called the #SmartHustle #SmartGrind for Women - How to Succeed in Life & Business without having to Compete and without Working Yourself to Death!

I have been in media and marketing for over 25 years; I’ve been in business for myself since 2006, made six figures, lost six figures. I have two amazing kids, was married, no longer married. Faced some health challenges, walked through them … still walking through a health challenge but I have experienced some great successes along the way! I WIN and want to help you (women) WIN too!

My relationship with God and my relationship with my family & friends has been the glue for me. Lastly, two of my favorite words are exposure & resources.

WINS:

I have had the privilege of interviewing industry leaders like Cathy Hughes, Legendary Founder of Radio One Now Urban One, top podcast host Lisa Nicole Bell of the Behind the Brilliance podcast and a Silicon Valley insider, co-founder of Yes, We Code, and Cheryl Contee, the only black female to ever have a company acquired by Facebook and publicly traded on the Nasdaq exchange.

I have helped hundreds of professionals get featured in national media outlets such as ABC, CBS, NBC & FOX affiliates. My company gives back by highlighting a non-profit each month by featuring them in a national press release to bring them more exposure. My first book I published was a #2 Best Seller right behind NBA Basketball Legend Michael Jordan at #1. Two of my client’s books published reached best-seller status one appeared next to Sheryl Sandberg, COO Facebook, and the other landed next to Amazon’s CEO Jeff Bezos. My clients whose book was a #1 New Release next the Jeff Bezos book, got a publishing deal from Forbes after our media campaign and a relaunch of his book! And most recently, my client was featured on a local TV talk show, and she had this to say a few days after the appearance:

“It was a wonderful experience. The hosts were super warm, and I got to hit all my points. They made a point of highlighting our new book and the November event (way more so than I'd expected), so it was a wonderful plug. Several people have joined my list and/or bought tickets to the November event from the experience. It was great.”

I choose to share my story in an authentic way so that you would have the opportunity to hear my passion, my heart, and hopefully my drive and with the intention to develop know, like and trust.

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